Terms of Use

These terms govern your use of cloei.ai and any demonstration we make available on it. Please read them before using the site.

Did a business message you using Cloei? If you received a text, WhatsApp or web chat message from a company and want to know who contacted you or ask them to stop, go straight to section 4. You do not need to read the rest of this page.

1. Who we are

cloei.ai is operated by CLOEI AI LIMITED, a company registered in England and Wales.

Cloei provides AI-powered conversational technology that businesses use to communicate with their own customers.

Cloei may also independently acquire call recordings and databases for machine learning and supply eligible datasets to AI developers under the separate arrangements described in section 11A.

2. Accepting these terms

By using cloei.ai you agree to these terms. If you do not agree, please do not use the site.

These terms cover the website only. If your organisation buys services from us, that relationship is governed by a separate Services Agreement, including the applicable Order Form and Terms & Conditions, together with our Data Processing Agreement — see section 11.

Cloei’s separate acquisition, use, sale and licensing of call recordings and databases are described in section 11A. Those transactions require separate written agreements; use of this website does not enter you into such a transaction or authorise the processing of personal data for training.

3. What this site is for

This site provides information about Cloei and our services, and allows you to contact us, request a demonstration, or apply for a role. It is aimed at businesses.

Nothing on this site is an offer to enter into a contract, and nothing on it is advice — legal, financial, regulatory or otherwise. Do not rely on anything here as a substitute for advice about your own situation.

4. If you were contacted by a business using Cloei

Businesses use our technology to message their own customers and enquirers. When that happens, the business decides who is contacted and why — not Cloei. We handle the message on their behalf.

How to stop being contacted

• Reply STOP to a text or WhatsApp message, or use the opt-out instruction in the message. This is the fastest route.
• Or contact the business named in the message directly.
• If neither works, email us at support@cloei.ai and we will pass your request to the business and help them action it.

Talking to an AI

Our assistants tell you they are automated at the start of a conversation, and will confirm they are an AI if you ask. You can ask to speak to a person at any point.

AI systems can occasionally get things wrong. Nothing an assistant tells you overrides the terms, quotes or decisions issued by the business you are dealing with.

Your data

Our Privacy Policy explains how we handle personal data and what rights you have. If you want to complain about how your data has been handled, use our data protection complaints form. We will acknowledge any complaint within 30 days.

5. Demonstrations and trials

Any demonstration on this site is provided free, as a sample of how the technology works, and is not a service you can rely on. We may change, limit or withdraw it at any time.

Please do not enter real personal data about yourself or anyone else into a demonstration. Do not enter payment details, passwords, health information, or anything confidential.

Conversations with a demonstration are recorded so we can improve the service. We keep them for six months. How we handle that data is set out in our Privacy Policy.

This demonstration retention period relates to website demonstrations only. It does not set the retention period for separately acquired call recordings and databases. Demonstration use does not itself authorise their sale or licensing for a provider’s independent model training.

6. Acceptable use

You must not:

• use the site or any demonstration unlawfully, or to break any regulation that applies to you;
• attempt to gain unauthorised access to the site, our systems or any account;
• introduce malware, or attempt to disrupt, overload or interfere with the site;
• scrape, harvest or systematically extract content, or use automated tools to access the site beyond ordinary search engine indexing;
• attempt to extract prompts, models or system instructions from a demonstration, or reverse engineer how it works;
• use the site or a demonstration to build or benchmark a competing product;
• submit content that is unlawful, defamatory, offensive, or infringes anyone else's rights; or
• impersonate anyone, or misrepresent your connection with any person or organisation.

We may restrict or withdraw access to the site if we reasonably believe you have breached this section.

7. Our content

We own, or are licensed to use, everything on this site — text, design, graphics, logos and software. You may view, download and print pages for your own business use or to evaluate our services.

You must not reproduce, republish or exploit any part of the site commercially without our written permission, and you must not remove any copyright or trade mark notice.

"Cloei" and our logo are our trade marks. You may not use them without permission.

Rights in separately acquired datasets and related models or derivatives depend on the applicable acquisition, licensing and development agreements and the law. This website-content section does not grant visitors any rights in those assets or override third-party rights.

8. Accuracy and availability

We take care over the content of this site, but we do not promise it is accurate, complete or up to date. Case studies, metrics and performance figures describe particular deployments and are not a promise of what you would achieve.

We do not promise the site will always be available or uninterrupted. We may suspend, withdraw or change any part of it without notice.

9. Links to other sites

Where we link to a third-party site, it is for information only. We do not control those sites and are not responsible for their content or their privacy practices.

10. Our responsibility to you

This site is provided free of charge, and this section limits what we are responsible for.

Nothing in these terms excludes or limits our liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; or anything else that cannot lawfully be excluded or limited.

Subject to that:

• We exclude all conditions, warranties and terms implied by law, to the fullest extent permitted.
• We are not liable for any loss of profit, revenue, business, goodwill, data or anticipated savings, or for any indirect or consequential loss, arising from your use of the site.
• We are not liable for any loss caused by a virus or other harmful material you may encounter through the site or anything linked from it.

If you are using the site as a consumer rather than in the course of business, nothing in these terms affects your statutory rights, and the exclusions above apply only so far as the law allows.

11. If you are a Cloei customer

These terms govern the website only. Our services are provided under a separate Services Agreement, including the applicable Order Form and Terms & Conditions, together with our Data Processing Agreement. Where that agreement applies, it takes precedence over these website terms.

To request a copy of the applicable Services Agreement or a signed Data Processing Agreement, email support@cloei.ai.

11A Acquired call recordings and databases

Separate activities

In addition to providing customer communication services, Cloei may separately purchase, acquire or license call recordings, databases, transcripts, related records and permitted derivatives for AI development and other specifically agreed lawful purposes. These acquired datasets are distinct from personal data we process solely on a business customer’s instructions under our Services Agreement and Data Processing Agreement.

Machine learning and model development

Subject to applicable law and the rights validly obtained under the relevant acquisition agreement, we may store, transcribe, structure, annotate, redact, analyse and combine acquired datasets, create training and evaluation datasets, and use them to develop, pre-train, train, fine-tune, test, benchmark and improve machine learning systems, speech technologies and large language models, including Cloei’s own products and services.

Sale and licensing to AI developers

Where lawful and within the rights granted to us, we may sell, license, sublicense, transfer or otherwise make eligible acquired datasets and permitted derivatives available to third-party AI and LLM developers for payment or other commercial consideration. The agreed purposes may include developing, training, fine-tuning, evaluating and improving the recipient’s own models, including general-purpose models and services supplied to other organisations.

Eligible datasets may contain audio, voices, transcripts, conversation content, related metadata and personal data only where the proposed use and disclosure are lawful. We minimise personal data and use genuinely anonymous information where it can reasonably achieve the intended purpose. These terms do not confirm any existing dataset sale or training arrangement with a particular AI company.

Separate written agreements

The purchase, supply, use and onward licensing of a dataset must be governed by a separate written agreement identifying the dataset, provenance, rights, permitted purposes, restrictions, recipients or recipient categories and each party’s responsibilities. The relevant agreement governs the transaction, subject to applicable law. Neither visiting this website nor accepting these website terms grants Cloei acquisition rights in your personal data or any third party’s database.

No rights in client databases arise merely because Cloei hosts, accesses, processes or communicates with those records. Any acquisition from a business customer for Cloei’s independent training or onward licensing requires a separate lawful transfer and agreement. The protections in the Services Agreement and DPA continue to apply to data processed on that customer’s behalf.

Data protection and third party rights

Where Cloei determines the purposes and means of processing personal data in an acquired dataset, it acts as a controller for that activity. An AI developer determining its own training purposes must be assessed as a controller, including any joint-controller role where applicable. A provider acting solely on documented instructions must be engaged under appropriate processor terms.

Ownership, a purchase or licence, or publication of these terms does not itself establish a lawful basis for processing personal data. The relevant parties must establish lawful bases, assess any change from the original collection purpose, provide required privacy information, meet additional conditions for special-category or criminal-offence information, and implement appropriate security, retention, individual-rights and international-transfer arrangements.

The applicable agreements must also address relevant intellectual property, database rights, confidentiality and recording rights. A supplier may grant only rights it holds and is entitled to transfer or license. Cloei remains responsible for assessing its own lawful use and may reject or suspend use where the supporting rights or provenance are insufficient.

Personal data rights

Our Privacy Policy and applicable dataset-specific privacy information explain our sources, purposes, lawful bases, disclosures and individual rights. You may contact support@cloei.ai about personal data in an acquired dataset. These terms do not waive or restrict statutory rights, and incorporation into a training dataset or model does not automatically remove those rights.

12. Privacy and cookies

How we handle personal data is set out in our Privacy Policy.

This includes our independent controller processing of acquired call recordings and databases for the purposes in section 11A. Acceptance of these terms and website cookie choices do not amount to consent to AI training, sale or onward licensing of personal data. Any required consent must be obtained separately for the relevant purpose.

cloei.ai uses strictly necessary preference storage and form security checks, which are always active. Optional analytics and performance technologies, and optional marketing and advertising technologies, require your separate choices. The banner offers equally prominent Accept all and Reject all buttons, plus Manage cookies to control the optional categories separately. You can reopen Cookie settings in the footer and change or withdraw consent at any time. Google Analytics is configured for analytics; Google Ads, Meta and LinkedIn advertising technologies are planned and are not currently enabled by our website configuration. See our Cookie Policy for details.

13. Changes

We may update these website terms from time to time by publishing a revised version here. The version and date at the top of this page identify the revision. Continuing to use the site after a change means you accept the revised website terms, subject to applicable law. Changes to website terms do not amend an existing Services Agreement, DPA or dataset acquisition or licensing agreement except through its applicable variation procedure, and do not constitute consent to a new use of personal data.

14. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer resident elsewhere in the UK, you may also bring proceedings in your own jurisdiction.

15. Contact us

CLOEI AI LIMITED
Reedham House, 31 King Street West, Manchester, M3 2PJ
support@cloei.ai

Cloei AI Limited · Company number 16688827 · ICO registration ZC240937